Oscar Mayer Made a Hydrating Sheet Mask That Looks Like a Slice of Bologna

If you’re old enough to remember the Oscar Mayer bologna song — the “My bologna has a first name” one — then you’re old enough to have a bathroom cabinet filled with night creams and skin serums. And because sometimes literally nothing makes sense, Oscar Mayer itself wants to get in on your beauty routine. It has launched the first-ever Bologna Sheet Mask, which goes on sale today.

The limited-edition face mask wasn’t produced by the Chicago-based cold-cut company; they left that up to Korean beauty and skincare company Seoul Mamas. As a result, the mask combines the best of both worlds: it has the hydrating, skin-protecting benefits that Seoul Mama regulars have come to expect, and it also, uh, looks like you’ve bitten a set of eye-and-mouth holes out of a slice of bologna.

“Oscar Mayer has a legacy bringing levity to things that have gotten too serious, and beauty is a ripe territory to playfully subvert,” Lindsey Ressler, a Senior Marketing Analyst at Oscar Mayer, said in a statement. “Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike.”

The masks retail for $4.99 each and they’re exclusively available to purchase through Amazon while supplies last. The ingredient list for the hydrogel masks include witch hazel, collagens, and “seaweed-derived ingredients” to keep your face hydrated. And, according to the Amazon product listing, the whole bologna thing “induces unparalleled serotonin surges and a prolific amount of selfies.” The packaging is also marked with a bright red, all-caps warning that reads “DO NOT EAT BOLOGNA MASKS.” (In a very on-brand throwback to those commercials, they also say that their “bologna has a nickname and it’s B-E-A-U-T-Y.”)


Tejay Schwartz

Morning Drive Jock at GM Broadcasting / 102.5 The Vault. -- I was born in Denmark and moved to the US with my family when I was 3. I grew up in Upstate NY and have lived here since. I graduated from JC High school and Sullivan County Community. I'm working The 102.5 The Vault Morning Show as well as traffic (scheduling commercials).